Elevate Your Brand Experience
Creative strategies for impact.
Creative strategies for impact.
At Blue Salt, we specialize in full service experiential marketing campaigns from strategy to execution with big results. Our founder has extensive experience in experiential, influencer marketing, and content creation for impact.
The key to successful marketing is to focus on the human experience. In a world that asks a lot of us - we provide a "give". By understanding trends, emotional hooks and brand goals, we craft targeted campaigns that resonate with audiences and drive results.
Our process is simple: We become an extension of your team. We start by conducting a deep dive, followed by a collaborative strategy development phase. From there, we gather the best team possible to execute and deliver.
We partnered with Instagram to create an experience that led with creativity, kindness and community. The Instagram Kind Comments Mural on the iconic Bower Wall in NYC was a first of its kind event that garnered hundreds of millions of social impressions. The mural project spread around the world with artists creating kindness murals in communities like Deep Ellum, TX and Ottowa, Canada. Many of the installations still exist creating longevity and a focal point for communities to gather aro
The Kind Comments mural project on the Paul Smith Wall in LA
Shea Moisture - House of Hair Cabin at Afropunk
The result of deep collaboration with multiple stakeholders, House of Hair was the brainchild of Michaela Angela Davis. Her vision was to celebrate black hair and its deep history and culture. We created a space that allowed creative expression, an impeccable attention to detail (using real antique hair items) and a free-form environment that garnered millions of social impressions with a simple 20x20 footprint.
It's me! I'm a real person. Blue Salt is the result of my passion for creating meaningful experiences that resonate with real people. I cut right to the heart of the matter and don't waste your time on pitches that lead nowhere or concepts that don't align with your goals. I specialize in creating innovative marketing strategies that drive results. With over 20 years of experience in the entertainment, events, and digital marketing sectors, I understand the intricacies of relationship management and audience engagement. I work with your team hand in hand to make it happen.
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